THE Coca-Cola Company (TCCC), a soft drinks giant based in Atlanta, is poised to make two decisions over the next three months that will have profound implications for the future of the Australian beverages industry.
The first relates to an agreement signed a decade ago with global food giant Cadbury, which gives TCCC a pre-emptive right to bid for Cadbury's soft drink business in Australia. This pre-emptive right was triggered on Christmas Eve when Cadbury announced it had received a 550 mil...